Pacific Coast Way for Tourism Queensland

The Pacific Coast Way was a Tourism Queensland drive campaign designed to showcase the route, stops, and overall travel vibe along Queensland’s east coast.

The campaign was delivered in partnership with Wild Place Studio. We were the on-screen talent across the campaign and led the delivery of all social content across organic and paid channels, while Wild Place Studio delivered the high-production campaign assets, including the TVC, billboards, and photography.

Together, we worked across capture and delivery, combining footage shot by both teams to bring the full campaign to life across platforms.

EAST COAST QUEENSLAND, AUSTRALIA • 2025