‘That Holiday Feeling’ for Tourism Queensland
This campaign marked the official rebrand of Queensland tourism.
We handled all of the social-first content editing for the launch of That Queensland Holiday Feeling, Tourism and Events Queensland’s bold new campaign. From concept development and creative input through to final delivery, we helped bring the campaign to life across dozens of short-form videos.
QUEENSLAND, AUSTRALIA • 2025
Tourism Queensland #1
Tourism Queensland #2 (Drive)
Tropical North Queensland
Townsville North Queensland
Whitsundays
Queensland Country
Fraser Coast Region
Sunshine Coast
Brisbane Region
Mackay Isaac Region
Gold Coast
We delivered:
2 hero reels for Tourism Queensland (including a state-wide highlight and a road-trip-focused piece)
11 regional edits for Queensland’s RTOs: Tropical North Queensland, Townsville North Queensland, Whitsundays, Queensland Country, Outback Queensland, Mackay Isaac Region, Brisbane, Gold Coast, Sunshine Coast, and Fraser Coast
A suite of additional social assets used across various platforms
The content was created using a mix of our own licensed footage alongside clips from a variety of other talented Queensland creators, all edited by us with a fast-paced, immersive social style to capture the holiday feeling that only Queensland can offer.
Above are the two hero edits and 11 regional edits that formed the core of the campaign.