Creative Production
Your all-in-one creative solution.
We work as creator-producers, which means we are on screen, while also planning, filming, editing and delivering the content.
Focus Areas
Tourism • Destinations • Islands • Resorts • Luxury Stays • Adventure • Outdoor • Experience-led Brands • Active Travel • Health & Wellness Travel • Marine & Water Experiences
Content Formats
Photo • Video • Social-first & Digital Content • On-camera presenting • Influencer deliverables (social promotion, whitelisting etc.)
Creative Production can take a few different shapes depending on what you need.
Explore our services below.
01
CAMPAIGNS
Strategic, multi-piece content programs designed around a central idea.
Campaigns are strategic, multi-piece content programs designed around a central idea. They combine multiple content assets that work together to communicate a message, promote a product or experience, or support a defined marketing goal. Each piece is created with intention, so the campaign functions as a connected whole rather than isolated content.
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Campaign concept & intent (defining the overarching idea, theme or narrative the campaign is built around)
Content concepts (developing distinct concepts for individual pieces within the campaign framework)
Messaging development (hooks, on-screen text, framing for brand alignment & performance)
Content look and feel (on-screen text styling, visual tone and presentation)
Creative direction across multiple pieces
Pre-production and logistics planning
Production of content
Post-production & editing
Delivery of campaign-ready assets
Important notes:
The above example scope is tailored depending on how you choose to work with us.
Our focus is on creative strategy and content execution. Media placement, ad buying and spend management sit outside our scope.
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Full-Service Content Campaigns
We handle everything from the first idea to the final files, so you get an awesome campaign with zero overwhelm.Co-Created Content Campaigns
A shared approach where you lead the strategy, but we step in early enough to help shape the creative direction. We work alongside your internal team or agency to shape the campaign and deliver the content to match.Campaign Asset Production
You’ve got the plan, we’ll bring the visuals. Best for brands who already have a strategy in place and just need great content to plug into it.
02
HERO CONTENT
Standout hero and defining content pieces, created for impact.
Hero Content focuses on one standout piece, or a small set of defining pieces, created to be high-impact and designed to lead or support a launch, campaign, seasonal or brand moment.
Hero content is typically time-bound and moment-led (often referred to as “tentpole” content).
Common use cases:
Timely content for:
Launches
Promotional activity
Campaign lead or supporting content
Boosted or paid placements
Available outputs:
Short-form video (vertical) - Instagram Reels, TikTok, YouTube Shorts, paid social etc.
Short-form video (landscape) - YouTube ads, in-feed video, TVCs, campaign placements etc.
Long-form video - Website hero videos, YouTube, campaign or promotional films etc.
Premium imagery - Hero stills and key visuals
03
MARKETING ASSETS
Reusable marketing content built for long-term brand use and ongoing relevance.
Marketing Assets focus on producing ongoing, flexible content designed for long-term use.
This content is not tied to a single launch or moment and is created to live within a brand’s asset library for repeat use over time (often referred to as evergreen content).
Common use cases:
Ongoing content for:
Always-on brand marketing
Websites and digital touchpoints
Building asset and content libraries
Filling gaps in existing asset libraries
Content is used across channels as needed by the client.
Available outputs:
Photography
Video content
A combination of photography and video content
